A second standard Google uses to measure a site’s relevance is connectivity. Being linked to many other sites helps the browser ranking of your site. So how does this apply to sharing our faith?
Merely bumping into a lot of people and hitting them with the gospel or trying to one-up them in a debate is not true connectivity. We need to show an interest in the person as much as the answers. We want them to see us as a link to the truth and ultimately to the gospel. That means cultivating a relationship through civil dialogue and finding out what concerns them.
In Athens, Paul was taken before the philosophers at the Areopagus who were eager to debate him (Acts 17). After speaking, he got 3 responses: some sneered, some wanted to hear him again, and some became followers.
We can do little about those who sneer, but if they want to hear us again, even if they don’t completely agree with us, we have taken a first step toward creating a link. The more of these connections we are able to make, the more authentic and relevant our message will be perceived.
Our faith becomes more relevant to the culture when we can show its value to others. The best way to relate that value is to be able to explain the substance of our beliefs while connecting with the individual.